How Important Are Supply Chains in Fast-Moving Consumer Goods (FMCG)?
In today’s age, fast is slow! Every consumer today is looking at lightning fast delivery – from mobile networks to food! With rising expectations, there is a pressure built around the supply chain divisions of every consumer facing industry, FMCG is no exception.
Recently there is a significant increase in the variety and availability of brands. This generation's experimental attitude, makes them more willing to try new products, therefore availability is now equal to and sometimes surpasses brand loyalty and product quality.
Companies are feeling the pressure from consumers to deliver goods even faster, but as the saying goes “He who is in a hurry, arrives late." Because of the nature of the supply "chain", one slight error and the whole chain is disrupted creating critical delays. Even if you have a great product, proper protection, storage, and movement of your product is not just a need but a necessity.
In the FMCG industry external factors such as choice of vendor partners for transportation, warehouse management, material handling equipment and cold chain supply products, are of equal importance as production of your products, in order to deliver and present the best image to consumers. Choosing a trusted vendor which, not only provides you with the right products, but also a nation-wide after sales support network, help FMCG organizations exceed the expectations of their customers.